Raasil Jewels
We helped bring elegance, clarity, and performance to Raasil Jewels — an affordable silver jewelry brand offering bespoke, customizable designs in silver and lab-grown diamonds. A luxury experience, made accessible.
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🚀 Site speed improved by 2x — full launch in just 25 days.
Tejas Jogiya
Raasil Jewels
Projects Timeline
25 Days
Services
UI/UX Design, Website Development, Custom Graphics, Shopify Integration
1
Client Background
Raasil Jewels is an affordable silver jewelry brand known for offering bespoke, customizable designs in silver and lab-grown diamonds — something traditionally only seen in high-end gold and platinum.
They cater to fashion-forward individuals who love changing up their style without breaking the bank, offering quality, premium silver jewelry across India.
Raasil is building the future of silver jewelry — trendy, customizable, and elegant for everyday fashion.
2
Challenge Faced
Before working with us, the client faced:
A visually broken website with no design consistency
Slow performance (4.3s loading time) and poor usability
Terrible mobile experience and non-responsive layout
A random, unstructured layout with no navigation logic
Spent 6+ months with previous devs and still had no results
No branding, no visual identity, and no clear user journey
3
Solution Provided
After analyzing the problems and brand goals, we didn’t just patch the old store — we rebuilt it with performance, user trust, and modern design in mind.:
Clean, luxurious UI/UX design aligned with fashion + silver identity
Complete development revamp of the Shopify store
Custom graphics and section designs to reflect branding
Seamless Shopify integrations, optimized for speed + user flow
4
Implementation Process
1
Initial Consultation & Issue Review
Understood the previous pain points and project expectations.
2
Discovery & Onboarding
Finalized scope, collected essential brand & product information.
3
Wireframing & Section Planning
Designed custom layouts for homepage, collections, and navigation.
4
Visual Design
Applied premium branding with aesthetic, modern design patterns.
5
Development & Implementation
Built new pages, improved structure, and implemented integrations.
6
Performance Optimization
Improved speed, usability, and interaction time.
7
Testing + Final Revisions
QA tested across desktop/mobile + made improvements.
8
Launch & Support
Delivered the site live in 25 days with a training walkthrough.
5
Results and Outcomes
| Metric | Before | After |
|---|---|---|
| Load Speed (Shopify) | 4.3s | 🚀 2.3s |
| Interactivity Time | 158ms | 88ms |
| Visual Stability | – | 0.07s |
| Desktop Performance Score | 40 | 65+ |
| Mobile SEO Performance | Avg. 85 SEO | 92+ SEO |
| Time Wasted Previously | 6+ months | 25 days (full relaunch) |
Branding & Usability:
We built a brand from scratch – now customers feel the trust, consistency, and aesthetics of a professional silver jewelry brand.
Mobile-First Ready:
50%+ of traffic was from mobile — now fully responsive and smooth.
Time Saved & Hassle Eliminated
6+ months wasted with previous devs → Full transformation delivered in just 25 days.
6
Conclusions
The Raasil Jewels project proves what’s possible when strategy, structure, and smart execution come together.
From broken and directionless to branded, high-performing, and customer-ready — this case study shows exactly what a complete eCommerce transformation should look like.
Want to build or revamp your Shopify store like Raasil did?
Let’s create something powerful, fast, and brand-aligned — built to convert