Welcome to the Course Introduction, of Search engine optimization(SEO) foundation.
I’m Akshat sadhu, SEO expert at Enuearth.com, doing SEO, Digital marketing and many other things since 3 years and on.
This SEO foundation course will walks you through how to optimize your website to increase the relevance of your website with searcher and search engines.
This in turn gains more organic traffic to your website.
This course will help you taken affective approach to SEO with best practices and Career path guide.
For whom this course is?
- Anyone who want to building a career in SEO
- Also suitable to those who want to understand the techniques and tactics of SEO.
- Having knowledge of HTML is added advantage.
Course Highlights:
- Introduction to major search engines and how they work
- You will also understand categorization of SEO
- Explanation of how google updates impact SEO
- Introduction to SEO tools and their use in SEO campaigns.
This will help you optimize websites or search engines.
practices under different SEO hats that define different techniques used in SEO, whether organic, marginal, or ill-advised.
There are many algorithm updates by google and this course will help you understand those while suggesting how to keep your website unaffected by future updates.
You will also be introduced to various SEO tools that will help you run and manage your SEO campaigns.
Skills Covered in this course.
- Optimize web page to rank higher in search results.
- Analyze competitors’ keyword to gain a competitive edge.
- Differentiate ethical SEO techniques from unethical ones.
- Use SEO tools to start and manage SEO campaigns
Skills covered in this course are using on-page optimization techniques such as integrating keywords into content, performing competitor and keyword research analysis, identifying unethical SEO techniques, and using tools to start and run SEO campaign.
SEO Foundation Course outline
Introduction to SEO (Course Introduction)
This provides an overview and importance of SEO and the benefits. I’ll also cover some industry issues and possible career opportunities in SEO.
What Is SEO
Here I’ll be giving you a good overview of what actually search engine optimization is and all you need to know before starting this course
How search engine work
The foundation of SEO is knowing the search engines, understanding search engine technology, and the terminology of SEO.
Types of SEO
In this industry, there are established best practices but there are those who attempt to fool the search engines for quick results.
Keyword Research and competitive intelligence
This is basic of SEO work, keyword research. This topic is the foundation to do so much on online marketing. It is the key to understanding the searcher and to implementing good SEO.
On-page Optimization
After you pick those keywords, I will show you how to implement them into a website through on-page SEO
Off-page Optimization
After that, I’ll walk you through the second part of ranking equation and that is incoming links from other websites, also called off-page optimization.
Duplicate Content
In duplicate content, I’ll cover one of the biggest obstacles to SEO.
Design and Architecture
In Design and Architecture, I’ll walk you through some of the ways to make your website more friendly for searchers and for search engines.
Local SEO
In local SEO, I’ll show you how local businesses can take advantages of the free business listing in search engines.
Algorithm Updates and SEO changes
Of course, as search engines update their algorithm all of the time, I’ll cover important updates in the past and how to shows up to plan right for the future.
Integrating SEO with other disciplines
Also, I’ll touch on how SEO integrates with other disciplines such as social media, content marketing and paid search.
SEO tools
I’ll give you a brief overview of some of the SEO tools available to use or manage your SEO research and website marketing efforts.
Building a Career in SEO
Finally, some tips on building a career in SEO, what you might expect and how to increase your skills.
By the end of this course, you should be able to have a grasp of the essentials of SEO which are keyword research, optimizing content, evaluating link popularity, and identifying search engine obstacles.
Conclusion: (Course Introduction)
After going through this whole course, you will able to make money as a freelance SEO expert, SEO consultant, Can teach others via course or YouTube about SEO and many more.
Stay tuned for coming parts of every topic soon. Comment any of your query.