SEO tools
By the end of this blog, you’ll be able to:
- List the three types of SEO tools
- Describe keyword research and start a project
- Explain the value of an SEO management tool
- List SEO tools providers
What are SEO tools?
SEO tools are aids to the search engine optimizers which helps them optimize pages efficiently and effectively.
There is a myriad of tools that are used in the SEO field.
There are numerous tools used in SEO and these can be grouped into three categories:
- Search engine provided tools
- Keyword research tools
- SEO management tools
SEO tools Categories
Search engine provided tools
Search engine provided tools include webmaster tools that allow you, as an SEO, to manage different aspects of your site and get insights on:
- Technical compliance
- Crawler activity
- Page speed
- Any critical issues
- Rankings
- Keyword performance of your website
Some search engines also provide keyword research tools although they are usually limited and within their paid advertising tools.
Keyword research tools
Keyword research tools are just that.
They do not offer much beyond the research and analysis of keywords, competitive analysis, and campaign development.
Much of what I do in keyword research starts with a keyword tool but the analysis happens within spreadsheets or whiteboards.
These include word tracker, Keyword Discovery.
They take data from search engines, internet service providers, and other sources to create a searchable database of related words by searchers.
Now, a similar tool is SpyFu.
SpiFu is different in that it takes keyword research from analyzing the competitors that you set up in your account.
Analyzing the websites and campaigns of your competitors, it shows you the keyword data that they are using.
SEO management tools
The next step is a full SEO suite of services.
These typically provide management for almost all of your SEO and domain management concerns.
Keyword research, backlink analysis, campaign metrics, competitor tracking and analysis, and historical data tracking your website ranking and linking profiles.
Demo: Ubersuggest (will appear soon)
Key takeaways
- Search engines provide webmaster tools to track information on website compatibility spidering and other insights on your website.
- Keyword research tools provide extensive information related to keyword-related information retrieved across the world.
- Full suite SEO tools help you manage your SEO campaign, information on competitors, and historical data for comparison.